WORK ABOUT METHOD BLOG

WYNDHAM

BRAND IDENTITY
MARKETING
Reposition and rebrand a set of apartments in Lubbock, Texas.
01 BRAND STRATEGY


Strategy Session

The Wyndham project was acquired by a new ownership group with a value add strategy. Our first step with ownership walk through our brand strategy session which helped identify what would make these apartments unique. We talked through competition, vision, and the purpose of the community.

The Story

At Wyndham, we believe that everyday comfort should not cost extra, so we’ve upgraded each of our apartment homes. You’ll have access to amenities designed with your needs in mind - pool, sundeck, pet park, and fitness center. With easy access to the Loop, you’ll be near parks, shopping, grocery, and restaurants.

The Pitch

Extras shouldn’t cost extra - that’s why we’ve upgraded our apartment homes. With close access to the Loop, everything you need is nearby.
Reimagined living - same affordable price
02 BRAND IDENTITY








03 BRAND EXECUTION