TikTok is launching Search Ads, its beta advertising product for pre-selected partners. The platform will be powered by in-app content and utilize third party ad networks to create sponsored videos on the app. This feature offers a new way of monetizing user generated content as well as providing additional revenue opportunities for TikTok creators and advertisers alike who are looking to engage with users through unique branded experiences.,
On TikTok, marketers now have a new method to approach consumers.
TikTok looks to be secretly bringing out adverts inside its search results page, however this has not been publicized or verified.
We’ll explain why search advertising are said to be coming to TikTok and what this implications for your social media marketing strategy in this piece.
Examples Discovered in Nature
David Herrmann, a Digital Media Buyer in the sector, was the first to post this finding on Twitter.
Herrmann shared an image of the TikTok search results page, revealing that the top four results included a Sponsored ad.
David Herrmann took this screenshot in March 2022.
We checked the TikTok search results page with a few other non-related questions to be sure this wasn’t a coincidence:
- Makeup demonstrations
- Cleaning suggestions for your home
Both times, an ad appeared in the top four results.
Image credit: Author’s screenshot, March 2022
Screenshot obtained by the author in March 2022.
The Implications for Advertisers
You’ll be able to increase your campaign targeting to particular searches once search advertising are available to the general public. The following are some of the advantages of this form of targeting:
- Better campaign management
- More alternatives for the “bottom of the funnel”
- Determine the user’s purpose and interest.
When search advertisements become accessible, you’ll see more data on the TikTok Ads Manager interface, including:
- Data on clicks on search terms
- Data conversion from search keywords
Aside from Paid Advertising, There Are Other Advantages
For marketers, search ad targeting opens up a whole new world of possibilities. It enables you to take meaningful activities in your TikTok marketing in addition to reporting on search keyword data. Not just for sponsored advertisements, but also for SEO and content production in general.
Herrmann, for example, subsequently proposes in a Twitter thread:
- “…create a list of those search phrases and use them as titles in your most popular TikToks to breathe fresh life into them.”
This method has the ability to help you rank higher and acquire more exposure without the need for expensive advertising.
From an SEO viewpoint, the search phrases report is also useful. You’ll be able to evaluate data on the most frequently searched phrases, which will aid in the direction of your TikTok marketing strategy.
Herrmann recommends generating TikTok content that answers difficulties for customers if you see a lot of people Googling “how to” in connection to your product or service. It’s a terrific method to get your audience to know you and connect with you before they buy.
Another advantage of reporting is the conversion data. You might utilize converted users to develop new audiences to broaden or exclude from future campaigns’ targeting. It’s an excellent remarketing strategy, and you can then tweak material to that specific target, maybe with a stronger call to action.
TikTok’s advertising possibilities seem to be just getting started. While this search advertising test isn’t open to everyone, contacting a TikTok ads representative is the easiest way to get started.
We’d appreciate it if you could contact us. Are you a TikTok search beta tester? So far, how have things gone for you?
Daniel Constante/Shutterstock/Featured Image
Frequently Asked Questions
Are TikTok ads still in beta?
A: Yes, TikTok is still in beta.
How does TikTok choose ads?
and how is the data collected?
A: There are a few different ways that TikTok might choose to show you an ad. A users data may be used for targeting ads, which means they will see more relevant ads throughout their browsing session on the app and web version of TikTok. Some apps like Instagram allow advertisers to target specific audiences by age or gender through another service called ComScore, who has published an FAQ about it here .
Does TikTok use targeted ads?
A: Yes, TikTok does in fact use targeted ads.