Amanda Zantal-Wiener is the new Editor-in-Chief at Search Engine Journal. Amanda will be leading SEG’s global digital marketing efforts and reporting on industry trends as they develop, while also covering all things Google.
I’m ecstatic to report that Amanda Zantal-Wiener, a master marketer and veteran of media newsrooms, has been named Editor-in-Chief of SEJ.
Amanda will supervise our whole editorial staff in this newly formed job that is highly focused on strategy and leadership.
SEJ has grown significantly in terms of our personnel, brand, and content offerings over the last year.
“In little over a year, our team has grown in size and diversity from 13 to 33 employees, spread across five countries and six time zones,” said Jenise Uehara Henrikson, CEO of Alpha Brand Media, SEJ’s parent business.
“Amanda offers a wealth of knowledge about how a good editorial staff, along with a solid content strategy, can educate and inspire marketers who depend on us for direction and discovery of what’s going on in their business.” Amanda will assist us in elevating and supporting our authors and editors so that they may create the finest work of their lives.”
As Managing Editor of SEJ, I’m quite happy of what the team has done so far, especially the evolution of our expert contributors program.
We’re publishing more expert material than ever before, and we’ve added over 130 industry experts to our contributor list, including Oracle, Autotrader, Adobe, Similarweb, and others.
Our new contributors are based in the United Kingdom, Europe, and Latin America, and they work with businesses and audiences there. In our publishing activities, SEJ has made a determined effort to reduce the gender gap.
“Women make up two-thirds of our executive team, including our finance, project management, sales, and marketing directors.” Jenise went on to say.
We’ve also launched a new interview series with experts and innovators to gain their perspectives on hot subjects that affect your work, campaigns, and careers.
We’ve uncovered plenty of practical knowledge from working practitioners and industry leaders in these exclusive interviews with professionals from Amazon, Trader Interactive, BrightEdge, Pinecone, Botify, Invoca, and more.
I’m ecstatic to welcome Amanda to the team and work with her on all of these projects.
Amanda most recently worked for HubSpot’s social media team as a Senior Deputy Editor and Content Manager.
She managed various cross-functional and cross-departmental projects and initiatives while there, overseeing crucial components of the brand’s social content strategy.
Amanda formerly supervised the HubSpot News and Trends program, where she worked as a writer, editor, and analyst on the most important tech industry news for marketing, sales, and service professionals.
“Having worked for a very large CRM firm, Search Engine Journal has often been a go-to source for up-to-date information on industry news and trends that affect B2B professionals the most,” Amanda remarked.
“From a traffic, brand, and most significantly, team and operations viewpoint, SEJ has expanded,” remarked Loren Baker, our founder and host of SEJ’s official podcast.
“We’ve grown from a one-person blog to the largest search marketing journal, and with that expansion comes new possibilities.” “I’m ecstatic to have Amanda join our team,” Loren said.
I inquired as to what Amanda had in store for her readers.
“As Editor-in-Chief, I aim to sustain SEJ’s existing high reporting standards to offer timely, relevant information to the SEO and marketing communities — how, where, and when they need it,” she added.
The spectrum of things that belong under that umbrella will continue to increase in the current corporate and consumer scene, according to Amanda.
“I’m looking forward to bringing my experience as a marketer, writer, editor, and manager to what is already a fantastic publishing environment,” she added.
Amanda considers herself a ‘Golden Girls’ enthusiast outside of work, but she hopes you won’t hold it against her.
On weekends, you’ll find her hiking, cooking a new dish, or spending as much time outdoors as possible with her dog, Tullamore.
Amanda may be reached at [email protected] or on Twitter @Amanda ZW with media/press requests and news tips.
Amanda Zantal-Wiener is the author of the featured photograph.