WORK ABOUT METHOD BLOG

RAVELLO 192

NAME
BRAND IDENTITY
PHOTOGRAPHY
ANIMATION
Create the identity for a new development of luxury townhomes.
01 BRAND STRATEGY


Strategy Session

Our project kicked off with a one-day strategy session that involved the project owners, interior designers, and Method Mark team. We used structured exercises to develop the vision and purpose of Ravello 192. We also explored how these townhomes would need to be different than the competition.

- Natural and tailored
- Easy
- Private
- Warm
- Midwstern
- Luxury

The Name

Once the strategy is in place, the next piece of our process involves naming the project. We explored over 100 name options for the client before landing on Ravello 192. The project is located off of 192nd street, and we wanted to work the location into the name. We needed a name that represented the the warm, luxury, and private nature of the brand. Ravello is an Italian resort town with beautiful gardens and sweeping views of the ocean. We felt this name captured the essence of the brand.
Stop searching and start living at Ravello 192.
02 BRAND IDENTITY




03 BRAND EXECUTION