WORK ABOUT METHOD BLOG

POPULUS

NAME
BRAND IDENTITY
PHOTOGRAPHY
ANIMATION
WEB
Create the most flexible way to work
01 BRAND STRATEGY

Strategy Session

The Populus project kicked off with a strategy session that started in the afternoon and went well into the night. With walls full of paper and notes, we explored the vision, purpose, and target audience of what would become the Populus brand. We discovered the desire to build a vibrant, organic, and local work product that was highly flexible. We discovered that Populus exists to be a catalyst for exceptional work. Ultimately, the vision is to build the future or work, in Omaha.

The Name

Naming Populus involved exploring options that captured the urban and creative vibe of the brand. We explored a number of names, researching how well those options could be owned online. For months the project was simply called "the workspace" until we could land and on the perfect name. The project team quickly took to Populus as the perfect fit for the new brand.
02 BRAND IDENTITY




03 BRAND EXECUTION