The current Google algorithm update will be coming to the desktop on July 26th, and it is expected that this change will affect all types of businesses.
Google is rolling out an update to their Page Experience algorithm, which will be coming to desktop. The new algorithm will make it easier for users to find the content they are looking for. Read more in detail here: google page experience update.
The Page Experience Algorithm upgrade, which was first used in mobile search earlier this year, will now be extended to desktop search results, according to Google.
This upgrade will begin rolling out in February 2022 and will be completed by the end of March 2022.
What this entails for your website is as follows.
Google’s Desktop Search Page Has Been Updated
Google’s Page Experience upgrade for desktop search builds on the algorithm that debuted in the summer of 2021 on mobile.
The ranking signals for the desktop algorithm update will be the same as for the mobile algorithm upgrade.
“This implies that for desktop ranking, the same three Core Web Vitals metrics: LCP, FID, and CLS, as well as their related criteria, will apply.” Other features of page experience signals will stay unchanged, such as HTTPS security and the lack of invasive interstitials.”
November 2021, screenshot from developers.google.com/search/blog.
Mobile-friendliness, a signal incorporated into the website experience for mobile search, will be applied to desktop.
Continue reading below for more information.
So, even if your site isn’t mobile-friendly, you might gain from the page experience ranking bump on desktop search.
The desktop signal is based on the URLs that desktop visitors view if your site has distinct desktop and mobile URLs.
In the near future, Google will provide a new report to Search Console that will help you understand how your desktop sites are doing in light of the page experience upgrade.
Google hopes to help individuals prepare ahead of time, thus this report should be accessible around March 2022.
Google Search Central is the source of this information.
Google is rolling out a new algorithm update for desktop. The update will affect how Google ranks websites and mobile apps, but the company has not released any information on what this may mean for businesses. Reference: google algorithm update.
Frequently Asked Questions
What is the latest Google algorithm update 2021?
What is the latest Google algorithm update 2020?
How can you prepare for Googles Page Experience update?
A: Google has begun to do a gradual rollout of their latest update, which will complete in the coming months. For the most up-to-date information on this, check out https://support.google.com/websearch/.
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